Link4LEAD

SAI is a solution for capturing and developing leads to maturity. It's a full-Web content solution that showcases your core competencies so your prospects commit. One step at a time. SAI allows prospects to evaluate themselves on a subject matter associated with your offering. Quickly, they implicitly find out areas for improvement where your offering can contribute significantly.

Benefits:

• You get involved in smart conversations where prospects are prompted to elicit their areas for improvement.
• Leads>Conversations>Opportunities conversion rates are improved by an order of magnitude (x10).

Assess what your lead generation is worth!

For your prospects: valuable learning content

You provide your targeted prospects with valuable learning content that includes:

• An on-line assessment;
• A results page allowing them to benchmark themselves against your best practices;
• a detailed and personalized diagnostic report, specifying areas for improvement where to focus their attention.

For you, as a brand/provider

1. Our team of experts helps you capture and articulate your sales intelligence.
   During a preliminary workshop, we will analyze your offering to identify its benefits and differentiators, and leverage your expertise. This workshop enables us to develop and craft your Smart Audit Interactif (SAI).
2. Once validated, your SAI is spread through all your communication channels: email, Web sites, social networking sites… and is available in two different modes: landing page, embedded mode…
3. When interested in your content, your targeted prospects assess their own situation.
   You get new leads.
   As soon as you get a new lead, you receive an email with a score indicating the level of engagement of your prospect when completing the evaluation.
   In addition, without any contact, you have now a good idea with regard to your prospect’s areas for improvement and the themes you should focus on during your initial conversation.
4. You track and measure the results of your campaigns thanks to our back office capabilities.
   In particular, you can monitor conversion rates over time against a variety of dimensions including the type of channel used, and assess in real time the effectiveness of your SAI. This enables you to identify your offering's capabilities that hit the mark and those that need to be revised to become more compelling.
   Your dashboards are your best allies for improving your message.

SAI is mainly suited to B2B companies of all sizes and across all sectors. B2C companies which need to clarify their offering and create a climate of trust with their prospects before they contact them can also benefit from SAI.

On average, our advertisers broadcast their SAI(s) over a period of 12 months using different message angles to raise interest in their target audiences. In addition, prospects generally consult an SAI multiple times, so the SAI must be easy for them to access so that they can re-evaluate their needs at a later date and develop to maturity.

The SAI allows you to generate barometers regarding your lead panel. These barometers are ideal for developing your relationship with your prospects, as they allow them to compare themselves to their peers on the theme of the SAI.

During a preliminary workshop, we will leverage your expertise and capture your knowledge to develop and craft your messages. At the end of the workshop, we should be equipped with all the raw material required to build the initial kits for your prospects, in the format of Smart Audit Interactif (SAI). The methodology we use to achieve these results is pretty unique. It is based on 4 steps:

1. Analyzing your challenges and understanding your offering. During this step, we also make sure that we clearly understand who your targeted audience is in terms of job title and function within one of more vertical(s).
2. Determining the benefits and differentiators of your offering, from your targeted audience’s perspective.
3. Developing and crafting one SAI for each target.
4. Testing the SAI and making changes if and when required.

Around three weeks from your go-ahead to upload of the SAI. 48 hours once the content is created.

Of course. The SAI is available in 7 languages (English, French, Italian, German, Dutch, Spanish, and Portuguese). We will need an extra 72 hours for any other language.

During a preliminary workshop, we will leverage your expertise and capture your knowledge to develop and craft your messages. At the end of the workshop, we should be equipped with all the raw material required to build the initial kits for your prospects, in the format of Smart Audit Interactif (SAI). The methodology we use to achieve these results is pretty unique. It is based on 4 steps:

1. Analyzing your challenges and understanding your offering. During this step, we also make sure that we clearly understand who your targeted audience is in terms of job title and function within one of more vertical(s).
2. Determining the benefits and differentiators of your offering, from your targeted audience’s perspective.
3. Developing and crafting one SAI for each target.
4. Testing the SAI and making changes if and when required.

Everything that helps make your marketing program more effective and profitable!
1.    All the texts 
2.    The style sheet
3.    The content of the results page
4.    The process (identification before completing the evaluation, before getting access to the results page, etc.)
5.    The detailed diagnosis
6.    The e-mails (e-mails sent to prospects when they request their detailed diagnosis, emails sent to advertisers)
7.    The follow-up emails

Yes. Our certified concept developers/writers write the SAI contents for you.

There are three main communication strategies:

1.    The “pull” strategy: the advertiser incorporates the SAI tagline into its own or its partners’ Web site, blogs, social networking sites, etc. 2.    The “push” strategy: the advertiser uses its SAI in e-mail campaigns, commercial e-mails, e-mail signatures, etc. The SAI URL can be configured so as to avoid your target having to re-enter data you already have. 
3.    The “sales” strategy: sales representatives, telesales agents, and pre-sales consultants can use the SAI as a sales tool to reinforce the credibility of the advertiser’s offering and make the initial contact easier.

The more widely an offering is distributed, the more successful it will be. But distribution doesn’t mean burst advertising. Keep in mind that your SAI has a specific target audience and that your distribution strategy must focus on this target audience. Find out more...

Creation of an SAI questionnaire is charged at a fixed price. When the questionnaire is ready, we configure your first SAI and your access to the Link4LEAD platform. Access to the system is charged per year on a sliding scale depending on the number of SAIs in your account, regardless of traffic, and the number of administrators with access to the platform. Contact us for a quote