For your prospects: valuable learning content
You provide your targeted prospects with valuable learning content that includes:
- An on-line assessment;
- A results page allowing them to benchmark themselves against your best practices;
- a detailed and personalized diagnosis, specifying areas for improvement where to focus their attention.
For you, as a brand/provider
- Our team of experts helps you capture and articulate your sales intelligence.
During a preliminary workshop, we will analyze your offering to identify its benefits and differentiators, and leverage your expertise. This workshop enables us to develop and craft your Smart Audit Interactif (SAI). - Once validated, your SAI is spread through all your communication channels: email, Web sites, social networking sites… and is available in two different modes: landing page, embedded mode…
- When interested in your content, your targeted prospects assess their own situation.
You get new leads.
As soon as you get a new lead, you receive an email with a score indicating the level of engagement of your prospect when completing the evaluation.
In addition, without any contact, you have now a good idea with regard to your prospect’s areas for improvement and the themes you should focus on during your initial conversation. - You track and measure the results of your campaigns thanks to our back office capabilities.
In particular, you can monitor conversion rates over time against a variety of dimensions including the type of channel used, and assess in real time the effectiveness of your SAI. This enables you to identify your offering's capabilities that hit the mark and those that need to be revised to become more compelling.
Your dashboards are your best allies for improving your message.
